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Robin Ebers

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Why your AI content sounds like AI

Hey Reader, It's not a secret that I write my emails with AI. I have a whole process around talking to Claude that turns a 15-minute brain dump into the email that you read right now. And no one was ever able to tell (until I told them). Because most AI content you post has a watermark on it. And once you see it, you can never unsee it again. AI Watermarks. You already know about the em dash in every second sentence. Or the "It's not about X. It's about Y" structures everywhere. Everything...

Hey Reader, Yesterday, OpenAI had their biggest event of the year: DevDay 2026. There were too many announcements to count, and some of them will change how we run our businesses for good. So I went through all of it and picked the 3 that actually matter to you, and what each one means for your content. 1. Dots, your new assistant. Dots is a personal assistant that lives right inside ChatGPT. If you've heard of Hermes, OpenClaw, Instinct, or Poke, it works a lot like those. The big difference...

Hey Reader, People keep asking me whether Claude or Codex is better at editing videos. And the answer... just changed (again). Editing is mostly writing. So, here's the thing. AI can't really hear your video. It relies on a transcript with a time stamped on every single word. Once that's in place, the AI reads everything you said and makes the edit based purely on what makes sense. That's how it cuts the uhs and ums, the repeated takes, and even the silences. It's like editing an script on...

Hey Reader, Every day, someone on my feed posts the same lie. "Claude edited this video in just two minutes, I just dragged it in!!!" This is complete bullshit. I know, because I spent the last 2 months and $70k+ in AI costs solving this. Most of that went into building my own editor, more on that at the end. But the basic version takes just 3 tools and about half an hour of setup. Here's how you can test it yourself for free. How it actually works. The 3 tools you need are (1) Scribe by...

Hey Reader, I'm changing what I teach in these emails. Most of you joined because I showed you how to build apps with AI on YouTube. Now I'm putting that same engineering brain into video editing and social media content. Because the truth is... I've built this for myself. I've spent over 5 years editing my own YouTube videos. And honestly, making content has always felt like another job. I don't mind talking on camera. But all the work around it has always been a pain in the ass. Running a...