Hey Reader,

Does this sound familiar?

You spent months trying to launch an app.

You absolutely LOVED what you built, you polished it, made it absolutely perfect.

Then you launched it, and... 🥁 nobody cared!

This is the biggest problem that my students, and I will admit, I myself still struggle with.

You're Too Smart to Ship Fast

Here's your problem: the smarter you are, the easier it is to convince yourself you know what users want before they tell you.

You see the elegant solution. The perfect architecture. So you build that castle for months.

Then you launch it, proud as pie, and the first users roll in saying...

"cool, why can't I do this basic thing?"
"this font color is hard to read, can you fix that?"
"why does it go here when I click on this?"

You don't know what you don't know, and...

You're Already Too Late

By the time you think you're ready to ship, you're already too late.

Some 17 year old kid from Oregon has shipped your competitor 2 months ago.

If it feels like "this is perfect to ship", you should have shipped a long time ago.

It's right when you feel that uncomfortable feeling of "this isn't ready yet, right?"

That's exactly when you are ready to launch.

What's the worst that could happen?

Follow This One Rule:

Have you ever heard about the "Pareto Principle"?

You may know it under the more common name, the 80/20 rule.

It's a rule that changed my life forever, and if you apply it, it will change yours too.

It essentially claims that 80% of results come from 20% of the causes.

Here's how it applies to you:

About 80% of your work will only matter 20% to users.

And about 20% of users will in return make up about 80% of your revenue.

Or in other words, 80% of your time is wasted on just 20% of the cash you make.

Instead, you could have shipped early, figured out what users really want, and multiply the money they give you.

No More Excuses

This week, ship the idea that's "almost ready", because it's time.

You're probably over 200 hours past done, and it's time. The world is ready.

I did the same thing last week, launching a new product landing page that I still don't think is ready 🫠

But I did it anyway, because I'd rather learn I'm wrong in two weeks, than pretend I have all the answers.

Ship it this week.
​- Rob

P.S. The AI Builder's Blueprint is relaunching this week at a crazy price and it includes a free priority upgrade to Version 2. You can't buy it yet, but if you join the waitlist today, I'll send you a limited 24-hours discount once it reopens in a few days.