Hey Reader,

Last week, I watched a YouTube video that blew my mind.

Some guy claimed you can run a YouTube channel in just one hour per week.

Honestly, I thought he was full of shit.

But it got me thinking, and more importantly, it got me testing.

The Strategy

This strategy goes something like this.

When you have something that you want to share, you...

Write down key points – Nothing fancy, just a loose outline so you don’t ramble.
Use an iPad or screen share – I use my iPad Pro, but even screen share will work.
Record yourself AND your screen — Think a talking head and an iPad screen recording.
Press record and start sketching – Makes it easy to explain things without extra footage.
Quickly edit – Cut mistakes, switch between talking head and screen share, done.

That's it.

It's basically a video of you drawing on a whiteboard to explain things.

SUPER efficient and it gets high-impact valuable videos out fast.

But Does It Work?

So, here's the thing.

I tried his approach this week. Twice.

Here’s what I learned:

And that’s really good news for us.

For a while now, I’ve been talking with other creators about content impact (“value”).

Because the truth is, most viewers don’t care about:

People click on our videos because they want to learn something.

Not because they’re impressed by your setup.

Here's the thing.

I think highly-produced videos still matter.

They help build your brand and sharpen your skills.

But... they take 10-20 hours to make.

If you create educational content, this new strategy is a no-brainer.

I’m using it myself right now.

Instead of making 2-3 videos a month, I can now make 6-8.

Pretty wild if you ask me.

It gets your videos out fast, growing your channel faster.

1️⃣ Tamara Gabriel – Why YouTube is shifting toward more authentic content.

2️⃣ Tim Cook on Steve Jobs – Lessons from Apple’s CEO on leadership and innovation.

3️⃣ Diane Moore – How she gained 19,000 subscribers and what creators can learn.

Talk next week,

Rob